Through our consulting work, we’ve been involved in a wide range of content marketing projects over the last nine years.
Usually, the brand’s catalyst for a more strategic approach is a new website. As the hub of most content marketing efforts, it’s the obvious place to start.
Everyone gets fired up about web projects. They are an exciting, high-profile combination of content, design, marketing and technology. The cross-functional team work flat out for 4-5 months to launch the site on time.
But then, everyone goes back to their day job, often snowed under by a backlog of work that was put on hold to complete the web project.
This experience can result in feeling that the content marketing reality hasn’t quite lived up to the original vision. Continue reading →
We’ve all suffered with email spam for years. Despite the combined efforts of Google, Microsoft and our corporate IT departments, we still get unsolicited mail in our inboxes and lose genuine mail to the dreaded junk folder.
For most, it’s an annoying fact of email life. Whilst spam can certainly affect productivity, for most business users it doesn’t pose any major risks.
A new spam in town
Since the beginning of 2015 there has been an increase in a new, altogether more insidious, kind of spam. Unscrupulous individuals and companies are polluting our web analytics data with “ghost” traffic, fake referrals and even bogus goal completions.
Unlike email spam, this is more than a minor annoyance. Left unchecked, the inflated numbers could have a serious effect on existing marketing and business reporting. That in turn could impact business decisions based on Google Analytics data.